McDonald’s - Our Ambition
Our Ambition
McDonald's has been operating in Thailand for over 30 years. And we are well aware of the need among Thai consumers. The good understanding of our customers has led to the ‘Think Global Act Local' strategy which go in line with our Brand Ambition to offer the best to customers and to help lift up our brand value in all aspects. We offer Good Food to customers with great taste, real ingredients, and modern choice, take care our Good People through our company's value and being a Good Neighbor by helping out our community..
Good Food
It is about offering the best products with great taste, real ingredients, and modern choice under core value and global QSC&V standard of McDonald's including Quality of food; Speedy and warm service; Cleanliness of the restaurant; Value for money
Good People
We take care our people through our company's value -- 'STEP UP' which is a guideline for all employees to work and grow our business together including Sanook @ Work, Team to Win, Exceed Customer Expectation, People, Ultimate Ownership, Passion to win because they all are direct contact delivering McDonald's products and services to customers.

Over the course of 30 years, M academy was initiated from McDonald's Corporation's keen knowledge of business operation and management building inspiration, carving positive attitude to help unlock the fullest potential of business and ensures internationally accepted excellence. For more information please visit
Good Neighbor
Being a Good Neighbor by helping out our community where we have operated to create a better living of children and families in our community through Ronald McDonald House Charities Foundation in Thailand. The charity primarily engages in the provision of accommodations and amenities to the families of children who are treated in hospitals through 3 core programs: Ronald McDonald Houses, Ronald McDonald Playrooms and Ronald McDonald Care Mobile. For more information please visit